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Samantha Deacon, MBA, is an experienced marketing professional with a strong background in brand management and product development. Currently serving as Brand Manager for Baldwin Hardware at ASSA ABLOY Opening Solutions Americas since June 2023, Samantha has previously held roles as Brand Manager, Baldwin Hardware at Spectrum Brands, Inc., and Director of Marketing and New Product Development at Pro-Mart Industries, Inc. Experience also includes positions such as Marketing Manager at MerchSource, Brand Strategy Consultant at Etekcity, and E-Commerce Merchandising Manager at Modern Gourmet Foods, where Samantha developed innovative products and strategies to enhance brand visibility and consumer engagement. Educational qualifications include a Master of Business Administration and a Bachelor of Arts in Communication from Chapman University.