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Veronica Biffel is a seasoned marketing professional with extensive experience in demand generation and market strategy within the financial services sector. Currently serving as the Marketing Manager for Financial Services at Baker Tilly US since July 2018, Veronica oversees all demand generation functions for the firm’s national financial services practice. Prior to this role, Veronica held various marketing positions at VWR, including Market Manager and Marketing Communications Specialist, where notable accomplishments included managing a significant marketing budget and driving sales through strategic initiatives. Veronica's early career at Schneider Downs saw a progression from intern to Marketing Supervisor, focusing on enhancing marketing efficacy through data-driven strategies. With a Bachelor of Science in Business Administration, Marketing from the University of Pittsburgh, Veronica combines analytical skills with creative marketing expertise.