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Robert Sha has over 25 years of work experience in various senior financial roles. Robert began their career in 1996 as a Senior Supervisor at China Eastern Airlines Corporation Limited. Robert then moved to Xinde Telecom in 1999 as a Corporate Financial Controller. In 2005, they became the Chief Financial Officer of ChinaCache. In 2012, they were appointed as the Chief Financial Officer of both Six Rooms Holdings Limited and CAR Inc. In 2015, they became the Co-Founder and Board Director of BaishanCloud Technology. Most recently, in 2022, they were appointed as the Chief Executive Officer of EdgeNext.

Robert Sha attended Nankai University from 1989 to 1996, where they earned a Master's degree in Accounting and Auditing.