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Bishri Latiff is an accomplished business development and marketing professional with extensive experience in various industries, including poultry, corporate consulting, and consumer goods. Currently serving as the Business Development Manager at Bairaha Farms PLC since October 2020, Bishri has a proven track record of leadership roles, including Deputy General Manager Marketing at Ceat Kelani International Tyres and Chief Executive Officer at Brantel, where strategic direction was provided to multiple teams and significant business growth was achieved. Prior marketing expertise spans several organizations, highlighting a successful tenure as Head of Marketing at CEAT Sri Lanka, where the brand achieved recognition among the Top 50 Brands in the country. Bishri holds an MBA in Business Administration from the University of Sri Jayewardenepura and a Graduate Diploma in Marketing from the Chartered Institute of Marketing.