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Svenja Hoffmann has a diverse work experience spanning different industries. Svenja started their career as a Live TV Presenter at HSE24 in 2003. Svenja then worked as a Sales Representative at Graphisches Institut Eckmann from 2003 to 2005. In 2005, they joined SIDOUN International GmbH as a Marketing Manager. From 2007 to 2009, they worked as an Assistant to the Management at BreisNet GmbH. Svenja then became the Chief Marketing Officer at badenIT GmbH in 2010. Additionally, they were the owner of messe-AS from 1999 to 2009.

Svenja Hoffmann holds a Magister Artium degree in Kunstgeschichte, klassische Archäologie, and mittelalterliche Geschichte from The University of Freiburg. Svenja also studied Kunstgeschichte, -kritik und -erhaltung at the University of Vienna. In addition, they have obtained certifications in various subjects such as Digitale Markenführung, Customer Experience Management, Content Marketing Management, Marken Management, Social Media Manager, Zertifizierter Unternehmenscoach, ITIL V3 Foundation, and Prince2 Foundation from different institutions.