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Tolga Sezer is an experienced business leader currently serving as the Chief Executive Officer of Badael Company, an investment initiative by Saudi Arabia’s Public Investment Fund aimed at reducing smoking rates. Previously, Tolga held the position of Group Chief Executive Officer at Solico Group, a major food and beverage company in the Middle East. Other roles include Chief Executive Officer positions at Al Safi Danone, Masafi LLC, and Aujan Coca-Cola Beverages Company. With a solid foundation in brand management and marketing from Unilever, Tolga has consistently driven corporate transformation and growth across various industries. Educational credentials include a Leadership Program from INSEAD and a Bachelor’s degree in Economics from Istanbul University.