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Marysell Jiménez Loaiza is an experienced professional in trade marketing and analytics, currently serving as Coordinador de Trade Marketing Execution at Backus since April 2021. Prior roles at Backus include Channel Development Off Premise Analyst, Digital Trade Analyst, Trade Marketing On Premise Intern, and Cash Flow Intern. Marysell also gained experience as a Practicante en el área de Soluciones Administrativas at Interbank from January to March 2021. Educationally, Marysell holds a degree in Industrial Engineering from Universidad de Lima, obtained in 2022.