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Hunter McKinley is the Co-Founder & CEO of Backtrack, a company that helps exhibitors remember conversations to close more deals. He is also the Co-Founder of Yac, an audio-first collaboration platform used by companies like Google, Salesforce, and Twitter. Additionally, Hunter is the Founder of Tasty Tabs, a company that enhances the taste of hard seltzers with scratch & sniff stickers. In the past, he has worked in various roles at SoFriendly and BAMF Media, focusing on marketing, design, and strategy. Hunter holds a Bachelor of Business Administration in Marketing from the University of North Florida.