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Deaa Zararey is a lead creative at BackLite Media. Deaa has previous experience working as the lead of digital creative at mr.h, where they were responsible for complying with brand standards in the execution of marketing materials.

Deaa has a strong background in digital storyboarding and animation, and is also experienced in directing digital photographers and illustrators. In their previous role, they were also responsible for revising the work of interactive designers and motivating them to perform better.

At BackLite Media, Deaa is responsible for coordinating with merchant, technical and operations teams to create, design and define code enhancements for improved productivity. Deaa also utilizes customer experience to ensure all site enhancements comply to strict usability guidelines and user-centric best practices.

In addition, Deaa develops world-class design solutions, executes motion on time and recommends coding techniques for web site visual designs. Deaa also integrates visually and enhances creative concept, architecture, UI and navigation design for web sites, online advertising and mobile.

Furthermore, Deaa acts as a link between the design studio, account and technical development teams. Deaa also keeps herself updated on the latest software, design and advertising trends to help strengthen the design team. Lastly, they interact with senior copywriters to develop creative solutions.

Deaa Zararey obtained a Bachelor's degree in Design and Applied Arts from Jami'at Al-Yarmouk. Deaa then went on to obtain a Bachelor's Degree in Graphic Design and Applied Arts from yarmouk university. Zararey is also certified from Adobe in Adobe muse site of the day.

Deaa Zararey reports to Andrea Osburn, Marketing Manager.