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Will Lowther III is an accomplished commercial manager and ecosystem portfolio manager at Backbase since April 2022, bringing extensive expertise in e-commerce and technology sectors from previous roles at Yotpo and Custora. Will successfully developed strategic relationships and account strategies, enhancing e-commerce marketing solutions and customer data analytics for enterprise clients. Prior experience includes leadership roles at Third Bridge Group Limited, where Will supported major consulting firms with corporate strategy, market entry, and due diligence projects, while managing significant client revenues. Will holds an MBA from the Rotterdam School of Management, Erasmus University, and a Bachelor's Degree in Economics from Penn State University, complemented by studies in International Business at Universitat d'Alacant.