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Laurie Limongi is a seasoned marketing professional with extensive experience in global campaign management and demand generation. Currently serving as Senior Global Campaign Manager at Backbase, Limongi orchestrates comprehensive marketing campaigns while developing persona-based messaging frameworks. Previously, as EMEA Programs Marketing Manager at Palo Alto Networks, Limongi drove significant demand generation initiatives for the Prisma Cloud offering across EMEA. Additional roles include Senior EMEA Marketing Program Manager at Qlik and Demand Generation Manager at ServiceNow, where Limongi tailored marketing strategies to enhance pipeline growth and align with sales objectives. Educational qualifications include a Master's degree in International Business from Maastricht University and a Master's degree in Business Management from EDHEC Business School.