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Cvetilena Gocheva has extensive work experience in various roles related to marketing and strategy. Cvetilena is currently working at Backbase as the Sales Strategy Lead. Prior to this, they held positions at CustomerGauge as a Product Marketing Manager and Growth Marketing Manager. Cvetilena also worked at CustomerExperience.io as a Product Marketing & Community Manager. Additionally, they have interned at the University of Glasgow College of Social Sciences Employability, TEDxUniversityofGlasgow, Allianz Insurance PLC, and CIBANK PLC.

Cvetilena Gocheva obtained a Master of Arts (M.A.) degree in Business & Management from the University of Glasgow from 2011 to 2015. Cvetilena also attended Aprilov National High School from 2006 to 2011. In 2021, they received certifications in Product Marketing from the Product Marketing Alliance and as a Certified Seismic Administrator from Seismic. Cvetilena obtained the Inbound Marketing certification from HubSpot Academy in August 2017 and the CustomerGauge Net Promoter Certification Course from CustomerGauge in 2018.