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Kirsty Anniss is a Global Senior Digital Marketing Manager at Bacardi since February 2021, focusing on enhancing omnichannel activations and digital experiences within Global Travel Retail. Kirsty has a track record of success in digital marketing roles, including Managing a global team and serving as the key contact for Bacardi's top retailer. Prior experience includes positions at 31DOVER as Brand Manager, Conversant as Account Manager, OneFifty Consultancy as Social Media Marketing Intern, IRN - International Research Networks as Marketing Co-ordinator, and Edinburgh University Students' Association as Bar Manager. Kirsty holds a Master of Arts in Psychology from The University of Edinburgh.