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Karina Chagollan Noriega has over 10 years of experience in customer marketing, brand management, and promotions. Karina is currently the Director of Customer Marketing at Bacardi, where they have been since April 2019. Prior to that, they held the role of Head of Customer and Consumer Marketing for Bacardi Rums starting in November 2015. From September 2013 to November 2015, they were a Customer Marketing Manager at Bacardi Mexico, where they successfully implemented marketing plans and achieved double-digit growth. Karina also served as a Brand Manager for Bacardi Dark Rums from February 2010 to August 2013, responsible for launching and developing brand strategies. Before joining Bacardi, they worked as the Chief Marketing Flankers Brands at a tequila company and as an Assistant Brand Manager and Marketing Trainee at Bacardi. Earlier in their career, Karina gained experience as the Nationwide Promotions Chief at Grupo tv promo and as a Key Account Executive at Marketing Group.

From 2001 to 2004, Karina Chagollan Noriega attended the Universidad de Londres, where they studied marketing.