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Lizzie Chen is currently working as the Global Direct-to-Consumer Project Lead at BabyBjörn AB, focusing on D2C Digital Business. With a background in digital marketing, business development, and corporate communication, Lizzie has held positions such as Digital Growth Manager at Rizzo Group AB and Global Marketing Manager at Mockberg. Lizzie has a Master of Business Administration degree from HEC Paris and a Bachelor of Science degree in Psychology from National Taiwan University.