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Armando Elvira is an experienced professional specializing in visual merchandising and marketing consulting. Since July 2022, Armando has held the position of Gerente Visual Merchandising at Baby Creysi, focusing on visual merchandising strategies for both retail and wholesale channels. As the Principal CEO and Leather Craftsman at pajaritadepiel since August 2019, Armando oversees the creation of unique leather designs while promoting sustainability in the industry. Prior experience includes significant roles in visual merchandising and freelance consulting for notable brands such as Diesel, Bally, and Levi Strauss & Co. Armando's educational background includes studies in International Marketing from Universidad Mexicana, a diploma in Visual Merchandising from Jannete Klein, and additional education from UnAD de México.