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Ken Demma is an experienced professional currently serving as an Advisory Board Member at Demand Metric and a Customer Experience GTM Principal at Amazon Web Services. With a robust academic background, Demma has been a Professor in Practice at Babson College since 2009, teaching courses on Consumer Behavior, Strategic Customer Management, and Marketing Analytics. Past roles include Managing Partner at Tata Consultancy Services, Vice President at First Analytics, Vice President of Marketing and Big Data Analytics at SAP, and Vice President of Marketing at Fidelity Investments. Educational credentials include an MBA in Marketing from NYU Stern School of Business and an Executive Education Certificate from Harvard Business School.