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Malu Melo is an experienced media professional with a multifaceted background in communication, currently serving as a ²Ñí»å¾±²¹ at Babel-Azza since February 2021 and at We_Humans since October 2017. Previously, Malu held significant roles such as Diretora de ²Ñí»å¾±²¹ at Tribal Worldwide and Grey Group, managing media strategies for high-profile brands like bank BV, Nextel, Huawei, and Gafisa. Additional expertise includes media consulting for Coca-Cola Brasil and a managerial position at Propeg, overseeing media operations in São Paulo. Malu's educational qualifications include a degree in Gestão Pública from FESPSP, a postgraduate degree in Ciências do Consumo Aplicadas from ESPM, and a formation in Marketing from Universidade Anhembi Morumbi.