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Caroline Hermansson has a diverse work experience spanning various industries. Caroline has worked as the Head of Paid Social & Influencer Marketing and Team Lead Paid Social & Influencer Marketing at Babbel, a global language learning platform. Prior to their work at Babbel, they were a Paid Social Consultant at Hermansson Digital. Caroline also has experience as the Head of Paid Social | Performance Marketing at Spark Networks and Affinitas GmbH, both leading dating companies. Additionally, Caroline has worked as the Head of Paid Social | Performance Marketing at smeet.com, an international social gaming virtual world, and as an Online Marketing Manager | Social Media Manager at Metaversum, a company that developed a 3D online virtual world. Caroline has also held roles as the Offline Marketing Manager and Country Manager Scandinavia at Young Internet GmbH, an online gaming community for children, and as an International Marketing and Music Licensing Trainee at Fox Mobile Group. Caroline started their career as an Accounting | Finance Department Assistant at Geodis Wilson, a logistics company, and as a Marketing Trainee | Management Assistant at the Swedish Chamber of Commerce for the Netherlands, where they were responsible for offline marketing and social media management.

Caroline Hermansson attended the School of Business, Economics and Law at the University of Gothenburg from 2003 to 2008, where they studied Business Administration, Marketing, and Japanese. Additionally, in 2007, they briefly studied Business Administration and Marketing at Vrije Universiteit Amsterdam (VU Amsterdam). In 2005, they also spent some time at Hokkaido University, focusing on Japanese, International Marketing, and Business.