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Carlos Barberena is an experienced sales, marketing, and strategy leader currently serving as VP of Sales, Alliances & Strategy at B4C Technologies Inc., where the focus is on a revolutionary product designed to enhance the durability and environmental friendliness of metal surface products. Previously, Carlos held key roles including Director of ISVs at Couchbase, where the development and execution of the ISV business strategy were managed, and ISV/OEM Director for IoT and Augmented Reality at PTC, overseeing initiatives across Latin America and collaborating with major telecommunications and oil and gas companies. Carlos's extensive background also includes significant contributions at Oracle Corporation in global business development and prior leadership positions at Hyperion Solutions, Active Decisions, Business Objects, Movaris Inc., Edgebound Corporation, and Selectica Inc. Carlos holds a BS in Computer Science from the University of Louisiana at Lafayette.