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Mayura Okura is an accomplished entrepreneur and environmental specialist with extensive experience in waste management and sustainability. As the Founder and CEO of B2Blue.com since January 2012, Mayura has led the company to become a pioneering reference in the waste market, offering innovative B2B solutions through a comprehensive data management platform. Mayura also serves as a Board Member at Maynis, focusing on developing sustainable business ventures in solid waste, carbon markets, water, and energy. Prior roles include a trainee position at Certusp IEE - USP, contributing to climate change certification processes, and involvement in projects related to carbon neutrality and environmental management at Natura and the Secretaria do Verde do Meio Ambiente. Mayura holds a degree in Environmental Management from EACH USP and is currently pursuing a postgraduate specialization in Environmental Management and Energy Sector Business at IEE USP.