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Ellen Tonkens is an experienced Conversion Specialist with a strong background in UX research, currently working at Azerty since April 2023. Ellen has held various roles in prominent companies, including Conversion Specialist and Customer Journey Researcher, demonstrating expertise in A/B testing, Google Analytics, statistics, user testing, and persona development. Previous positions include Conversion Manager at Online Dialogue and Conversion Specialist at wehkamp, where Ellen focused on optimizing user experiences through data-driven strategies. Educational qualifications include a Master's and Bachelor's degree in Social Psychology from the University of Amsterdam, alongside professional development in coaching and digital marketing.