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Paul Martin is a Creative Director at AYTM. Prior to their current position, they were a User Experience Lead at ExxonMobil and a Creative Director, Brand + Digital at UNLEADED. Paul has also worked as an Independent Brand + UX Consultant.

Martin has over 10 years of experience in the field of user experience and branding. Paul excels in understanding product specifications and user psychology, conducting concept and usability testing, and creating prototypes around customer needs. Paul is also skilled in finding creative ways to solve UX problems, such as usability and findability issues.

In their previous positions, Martin was responsible for building, managing, and developing creative and digital departments. Paul also ideated, presented, and communicated concepts to clients on multi-channel brand and marketing campaigns. Additionally, they conceptualized brand platforms, stories, and executions on strategic and visual mediums.

Martin holds a Bachelor’s degree in Graphic Design from the University of Texas at Austin.

Some direct reports include Camilo Monroy - Visual Designer, Trevor Brown - Copywriter, and Yura Alexeev - Graphic Designer. Their manager is Lev Mazin, Co-Founder & CEO. They work with John Crites - CISO, Daria Gurevich - Head of QA, QA Engineer, and Clements Johnson - Senior Director of Business.