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Kara Westerbeek is a Senior Manager at AYTM, where they lead the Client Success team. Prior to joining AYTM, Kara was a Research Consultant at DrFirst, Inc., designing and conducting positioning research for a healthcare technology company. Kara has also worked as a Research Consultant at BeHealth Solutions, LLC, developing study design and test protocols to guide new product development efforts. Kara has also held positions as a Project Manager at Fit Brains and as a Director of Market Research at Rosetta Stone. Kara began their career in market research as a Project Manager at Fairfield Language Technologies.

Kara Westerbeek has a Master of Science in Integrated Marketing Communications from Eastern Michigan University and a Bachelor of Arts in Communication with a business minor from Goshen College. Kara is certified in Cultivating Cultural Competence and Inclusion from LinkedIn and in Fundamentals of Moderating from the RIVA Market Research & Training Institute.

Some of their coworkers include Missa Gray - Senior Client Success Manager, Caroline Penn - Client Success Manager, and Lindsay Rapetti - Client Success Specialist. Their manager is Manasi Deshpande, Director of Client Success.