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Paul Lenaghan has extensive experience in campaign management and data analytics, currently serving as Campaign Lead at AYM Commerce since August 2021. Prior to this role, Paul held several positions at Nectar360, including Director of Campaign & Media Management, and at Nectar Loyalty as Marketing Services Director. Paul’s career at Aimia Inc spanned from October 2011 to May 2017, where roles included Product Head of Personalisation & Offers and Head of Campaign Delivery. Earlier experience includes leadership positions at Carlson Marketing, Broadsystem, and NCH Marketing Services, with a focus on data analysis and planning since starting as a Data Analyst in 2000.