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Amad D. has extensive experience in the field of e-commerce. Amad'smost recent role was as the Head of eCommerce at AYBL Group, AYBL, and Because Of Alice, starting in August 2022. Prior to that, they worked as an E-Commerce Manager at ShopWired from July 2020 to August 2022. Amad also served as an E-Commerce Manager at Touchdown Associates LTD from January 2017 to June 2020, and as an E-Commerce Executive at Touchdown Associated LTD from May 2016 to January 2017. Before that, Amad worked as an E-Commerce Account Manager at freelancer.co.uk from January 2014 to July 2016. Additionally, they gained experience as an Archiver at Interserve from January 2016 to May 2016. Amad also worked as an E-Commerce Account Manager (UK) (Ad-hoc) at Fiverr from January 2011 to July 2014. Throughout their career, Amad has honed their skills in e-commerce management and account management.

Amad D. obtained a degree in Digital Psychology and Persuasion from CXL in 2022. Prior to that, they pursued a BSc in Neuroscience with Mathematics from Keele University and completed their A-Levels in Mathematics, Chemistry, Biology, Music Technology, and Computing (AS-Level) at Cadbury Sixth Form College in 2011. Additionally, Amad D. has earned several certifications including SEO Blueprint 2.0 from Detailed By Glen Allsopp in November 2021, Front End Web Development from Treehouse in November 2020, and various certifications in digital marketing, analytics, and design from institutions such as Google Analytics, CXL, HubSpot Academy, Klaviyo, and Postscript.