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Jassi founded Axtria with the vision of building cutting-edge analytics and software solutions that will help global companies to effectively manage and get insights from big data. He is a pioneer in building advanced decision support software. He has worked closely with over 100 global companies to improve effectiveness of their commercial operations. Pharmaceutical Management Science Association (PMSA) awarded Jassi with prestigious lifetime achievement award in 2014. This is among several other accolades. Jassi also serves on the Board of many diverse organizations like TIE Global, Ocular Therapeutics, SpectraMedix and others.