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David brings more than 35 years of experience in mathematical modeling of business problems, with over 20 years in sales and marketing analysis for life sciences companies. At Axtria, he serves as Senior Principal, with emphasis on projects in mathematical modeling of sales operations and multi-channel promotion analysis.

Before Axtria, he was Sr. Vice President at marketRx. He did significant work in all forms of sales and marketing optimization in the healthcare, pharmaceuticals, and managed care industries, with scores of engagements including sales and marketing structure, site location, and multi-channel marketing. David was the lead trainer on the Global Marketing Mix training program in Berlin for a large pharma client.

Before marketRx, David served as Executive Director for Strategic Planning Consulting at Health Products Research (now part of inVentiv Health). Additionally, David has done substantial work in the development of yield management for the commercial airline industry (at Sabre Decision Technologies) and has worked on finance, energy, and natural resource economics issues.