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Olivia Sheffer is a Marketing & Communications Manager at AxisCare Home Care Software since January 2025, following a tenure as Marketing Manager at Generations Homecare System from January 2021 to January 2025. At Generations, Olivia managed content for various social media platforms and oversaw association partnerships. Previous roles include Marketing Associate and Intern within the same organization, where Olivia focused on content creation and performance tracking. Olivia's career began at PR Central as Director of Operations & Account Executive, enhancing clients' social media presence, and included a Social Media Intern position at Rocket Mortgage and a Marketing Intern role at The Poetry Factory. Olivia holds a Bachelor of Applied Arts in Integrative Public Relations from Central Michigan University.