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Larry Cohen joined HALO in 2020 with the acquisition of Axis Promotions. Prior to joining HALO, Mr. Cohen served as the President of Axis Promotions, which he founded in 1991. Axis was widely recognized for its strategic approach to the promotional products industry, including delivering creative solutions that were 180 Degrees From Ordinary. Axis has regularly ranked as a top promotional merchandising agency in the United States. Mr. Cohen served on the board of PPAI and now serves on the Executive Committee of HALO. Mr. Cohen is a graduate of Duke University and the University of Pennsylvania Law School.