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Cecilia Panetta serves as Directora de Marketing for Argentina and Uruguay at AXION energy since October 2017, where significant achievements include the brand repositioning, launching premium products under QUANTIUM, introducing Diesel X10 with Euro V technology, and establishing the ON discount program. Prior to AXION energy, Cecilia held various marketing leadership roles at Shell from 2010 to September 2017, culminating as Marketing Manager Retail Argentina. Cecilia holds a PhD in Administration from Universidad del Salvador and has educational credentials from Universidad Nacional de Rosario.