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Alex Pritchard is currently the Co-CEO at Axiom Hospitality, with previous experience as CEO at Kew Green Hotels Limited. Pritchard has held various titles such as Chief Operating Officer, Managing Director, Operations Director, Area General Manager, General Manager, Operations Manager, Sales and Marketing Manager, and Regional Sales Manager at different companies before joining Axiom Hospitality. Pritchard's educational background includes a BA(Hons) in International Business from Bournemouth University.