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Coby Sella has extensive experience in the technology industry. Coby began their career in 1991 as a VLSI Engineer at National Semiconductor. Coby then moved to IBM in 1993 as a Design Engineer. In 1996, they became a Logic Design Manager at DSPG. In 1998, they took on the role of Vice President & General Manager at Zoran. In 2010, they became the CEO of Sansa Security, which was acquired by ARM in 2015. Coby then became the VP Products & Technology, IoT BU at ARM. In 2016, they assumed the roles of President and CEO at Unispectral. Most recently, in 2021, they became the Chief Executive Officer at Axilion Smart Mobility - AI (TLV:AILN).

Coby Sella holds a Bachelor of Science (BSc) from the Technion - Israel Institute of Technology.