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Vanessa Williamsson is a skilled business developer currently at Axfood, focusing on strategy, market insights, digitalization, and e-commerce within Sweden's leading food retail group. Vanessa has held various roles, including CEO and Co-Founder of Familjetrygg, where management of e-commerce operations centered on emergency preparedness and personal security products took place. Experience also includes strategic positions at Axel Johnson and Kicks, where Vanessa focused on back office implementation, data analysis, and retail media strategy. Earlier career highlights include a Nordic Supervisor role at SELLBYTEL Group, overseeing a team of consumer service agents, and a foundation in sales and consumer service. Vanessa holds a Master of Social Science in Entrepreneurship from Uppsala University and a BSc in Business and Economics from Stockholm University.