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Francois LAXALT is an accomplished Product Marketing expert with over two decades of experience in the B2B SaaS sector. Currently serving as a Member of Product Marketing & GTM Expertise at Collective Impact France since June 2023, and as the Founder of Product Marketing Success since November 2021, Francois has a proven track record in driving growth and international success for startups. Previous roles include Partner at Axeleo Capital, VP of Product Marketing at Tinyclues, Director of Product Marketing at Adobe, and Director of Corporate Product Marketing at Neolane. Francois has also contributed as an Associate Professor at University of Paris I: Panthéon-Sorbonne, specializing in data science techniques for marketing. Educational credentials include a MSC in Business Strategy and a Professional MSC in Marketing, CRM, Data Science, and Business Intelligence, both from University of Paris I: Panthéon-Sorbonne.