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Jenia Barkanova is an experienced marketing professional currently serving as an Early Stage Marketing Advisor at Obol Labs Inc., where responsibilities include building narrative, messaging, marketing teams, and strategies. Previously, Jenia held the position of VP Global Marketing at SKALE Labs, leading marketing and community initiatives from early stages to mainnet launch and supporting token launches on major exchanges. At Adobe, Jenia served as Head of User Retention for Creative Cloud for Education, developing data-driven retention strategies that significantly increased revenue growth, and played a key role in customer retention across various cloud-based products. Jenia has also held leadership roles including CEO and Managing Partner at Imagine Communications, Director of Business Development at iMARS Group, and Head of Brand Strategy at MACROMIR Shopping Mall Development. Jenia holds an MBA from Duke University's Fuqua School of Business and a BA in Journalism from Saint Petersburg State University.