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John started his career with some well-known Chicago-based advertising after his graduation from the University of Illinois at Chicago. He subsequently moved to Las Vegas and spearheaded marketing efforts for a group of Las Vegas casinos, as well as the promotion of the convention industry on both local and national levels. John has won several marketing and advertising awards over his 25 years of experience and has even taught some university courses on marketing. While at AXEL, John will be actively involved in the corporate messaging to develop a branding strategy to drive data awareness as the key to data security.