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Rocío Vásquez Garcés has extensive experience in marketing, with a particular focus on digital marketing and eCommerce. Rocío has worked in various roles at reputable companies such as Awto, Unilever, Alibaba Group, Mallplaza, SKY Airline, Linio Group, Sahy Digital, The Estée Lauder Companies Inc., and Nestlé. Their responsibilities have included developing marketing campaigns, managing budgets, analyzing data, establishing strategic partnerships, and implementing digital marketing plans. Rocío has a strong track record of achieving results, increasing sales, and growing customer bases.

Rocío Vásquez Garcés holds a Master's degree in Digital Marketing from ESIC Business & Marketing School, which was obtained from 2020 to 2021. Prior to this, they completed a Master's of Science in Marketing at Universidad Adolfo Ibáñez from 2013 to 2014. Rocío also has a bachelor's degree in Business Administration from the same university, obtained from 2008 to 2012. In addition, Rocío pursued undergraduate studies in Ingeniería Comercial at Pontificia Universidad Católica de Chile from 2007 to 2008. Rocío has various certifications, including being a Native Advertising Strategy Expert from Outbrain Academy in 2021 and holding TOEIC certification from ETS in November 2012. Rocío also has certifications in FCE and PET from Cambridge Assessment English in 2006 and 1999, respectively. Rocío has completed courses in Advanced Google Analytics and Google Analytics for Beginners from Google Digital Academy (Skillshop) in 2020.