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Nicole Purcell-Phillips has worked in a variety of roles in the social media and communications field since 2008. Nicole began their career at Hot Topic in 2008 as an Office Services employee. In 2007, they worked at Torrid as a Customer Service employee. In 2010, they returned to Torrid and worked in various roles, including Social Media Specialist, Store Marketing Coordinator, and Merchant Clerical. In 2018, they joined 11 Honoré as their Director of Social Media and Communications and Social Media Manager. In 2021, they became the Director of Community Management and Social Media at BloomChic. Finally, in 2022, they were appointed as the Director of Social Media at Awe Inspired, where they design jewelry as a vehicle for self-empowerment.

Nicole Purcell-Phillips attended Chaffey College, where they studied Behavioral Sciences.