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Asif Shaikh is a seasoned professional with extensive experience in product management and business analysis. Currently serving as a Product Manager at Awaze since February 2023, Asif has previously held key positions such as Senior Product Owner at cinch and Senior Product Manager at Auden. A strong foundation in product management was established through roles at MAGO and Innovative Technology Ltd, where responsibilities included both product management and business analysis. Earlier career experiences include business analyst positions at JD Sports Fashion plc and Sanderson, as well as a software consultant role at NCC Group, and professional services consulting at Sage. Asif holds a Bachelor of Science (BSc) degree in Business Information Technology from The Manchester Metropolitan University, completed between 2006 and 2009.