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Michael McKay has extensive work experience in marketing and client success roles. Michael currently works as a Marketing Specialist at Aware Super since 2022. Prior to that, they worked at SimilarWeb as a Senior Client Success Analyst from 2020 to 2022, where they were responsible for producing data-driven digital marketing insights and consulting on clients' marketing strategies. Michael also worked as a Solution Implementation Manager at SimilarWeb from 2020 to 2021. Before joining SimilarWeb, Michael worked at Hitwise as a Customer Success Manager in 2019, where they delivered pre and post online campaign analysis to clients and implemented key initiatives. Michael also held marketing coordinator and intern positions at IQPC Australia, Illawarra Credit Union, and IMB Bank between 2018 and 2019. Overall, Michael has a strong background in marketing, client success, and data analysis.

Michael McKay attended the University of Wollongong from 2016 to 2018, where they earned a Bachelor of Communication and Media Studies degree with a major in Marketing. In addition to their formal education, they have obtained several certifications, including the "Copywriting Essentials Course" from ADMA in May 2023, the "SimilarWeb Market Intelligence Fundamentals" from SimilarWeb in March 2020, and the "SEO: Ecommerce" certification from LinkedIn in January 2020.