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Iratan Moura is a seasoned professional in performance marketing and client strategy, currently serving as a Senior Performance Manager and Client Strategy Manager for the EMEA region at AVOW since February 2024. Previously, Iratan held the position of Performance and Brand Manager at DiDi from August 2021 to November 2023, overseeing markets in Latin America and the Middle East and Africa. With a solid background in growth and engagement strategies across various companies, including Apptite, Sympla, and 99, Iratan has demonstrated expertise in mobile app marketing and campaign performance analysis. Education includes a Bachelor's degree in Social Communication, Advertising from Universidade São Judas Tadeu, with additional studies in multiple languages.