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Elaine Pritchard FIRP is an accomplished professional with extensive experience in the recruitment sector. As a Non Executive Director since January 2016, Elaine provides entrepreneurial leadership, sets strategic directions, and reviews management performance to ensure the availability of human and financial resources for achieving organizational objectives. In addition to this role, Elaine serves as Recruitment Director at AVK|SEG (UK) Ltd since January 2016. Previously, Elaine held the position of Director at Christopher Benn Associates from January 1999 to August 2015 and worked as a Senior Consultant in the CIMA Division at Reed Accountancy from 1981 to 1997.