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Amy James is a seasoned user researcher with extensive experience in various industries, currently serving as a Senior User Researcher at Aviva since October 2022. Previously, Amy held the position of Senior Product Researcher at Improbable, where a user-centered approach was established within Improbable Defence. Prior roles include User Researcher at NHS Digital, focusing on COVID services and service delivery, and Senior User Researcher at BT, where foundational research practices were developed within the Digital team. Amy's career began as a UX Researcher at Moonpig, followed by experience as a User Experience Consultant at Accenture, and a placement at Dstl. Educational background includes a Bachelor of Science (BSc) in Psychology with Ergonomics from Loughborough University.