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Eddy Breach is a seasoned marketing professional with extensive experience in the travel and e-commerce sectors. Currently serving as Director de Marketing, Ecommerce & Experiencia al Cliente at Avis México since August 2021, Eddy previously held leadership roles at Hertz México, where responsibilities included developing online and offline advertising campaigns and e-commerce strategies. Prior experiences at Viva Aerobus involved managing ancillary revenue streams, significantly contributing to the airline's total income, while earlier positions at Aeromexico and DISAGRO focused on commercial strategies and enhancing sales effectiveness. Eddy's academic background includes a degree in Marketing from Tecnológico de Monterrey and an international marketing specialization from Universidad Pontificia Comillas.