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Pierre Meurice has extensive experience in strategic marketing, product marketing, and business development. Pierre currently holds the position of Head of Strategic Marketing at AVIRE. Prior to that, Pierre held various senior management roles at Canon EMEA, including Senior Manager of Product Marketing & Strategy, Senior Manager of EMEA Consumer Print Strategy, European Sales Manager - Print Category, Marketing Manager - Consumer Printing, and Business Development Manager - IT Channel & Laser Printing Devices. Pierre also worked as an International Account Manager at JCDecaux and held multiple roles focused on sales and marketing at CANON France, including Product Planning & Account Management.

Pierre Meurice has a Master's degree in Management/Marketing from EDHEC Business School, which they obtained from 2000 to 2003. Pierre also has a Master's degree in International Relationships from Sciences Po Strasbourg, which they obtained from 1996 to 2000. In 2007 to 2008, they studied Chinese Intermediate Level at Shanghai Jiao Tong University. Additionally, they have a certification in Oxford Digital Marketing - Disruptive Strategy Programme from Saïd Business School, University of Oxford, obtained in 2021. Pierre Meurice also briefly studied International Economics at Royal Holloway, University of London from 1998 to 1999.