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Cher Smith is a seasoned design professional with extensive experience in creative roles across various reputable companies. Currently serving as the Senior Creative Design Manager at AvidXchange, Inc. since January 2022, Cher previously held significant positions such as Creative Director at FastPay and Associate Creative Director at Yahoo!, where responsibilities included creating insights-driven content and advertising for B2B initiatives. Cher's design journey began with impactful internships and freelance work, ultimately leading to work for high-profile clients including the United Nations and Oprah. Cher holds a Bachelor's degree in Graphic Design & Illustration from the Academy of Art University.