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Rob Clifton began their career in 2007 as the CEO/President of CarReady.com. In 2009, they took on the same role at AvidMobile, where they focused on helping clients develop strategies to capture mobile subscribers. Rob also worked to increase revenues by developing a database of leads and current customers.

Rob Clifton completed their Bachelor of Arts in Theirtory from Avila University in 1997, having begun their studies there in 1994.