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Amy Diiullo has a diverse work experience in various companies within the cannabis and hemp industry. Amy has held roles such as Marketing Director at Avid4 Adventure, where they oversee all aspects of the digital marketing department. Prior to that, they were the Head of Hemp Sales at Front Range Biosciences, responsible for developing new varieties in the hemp industry. Amy also has experience as VP of National Sales at GCH Willies Reserve, VP of Business Development and Sales at CMH Brands Willie's Reserve, National Sales Director Consultant at Women Grow, and National Director of Sales and Business Development Consultant at Mahatma Concentrates. Additionally, they have worked as Business Development Investor Relations Consultant at Generation Health Labs and Director of Sales and Business Development at evolab: The evolution of cannabis extracts. Amy began their career as a Multimedia Advertising Account Executive at Westword and later became the Director of Sales and Marketing at KUSH Magazine, DailyBuds.com.

Amy Diiullo completed their Bachelor of Science (B.S.) degree in Kinesiology and Exercise Science from Indiana University Bloomington, which they obtained from 2002 to 2009. Amy then pursued further education and obtained a Master of Divinity (M.Div.) degree in Buddhist Studies from Naropa University from 2010 to 2011.