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Leading the company’s marketing operations since inception, Ivana has championed the development, launch and management of all Avicanna’s subsidiaries, brands and product lines globally. Her exceptional ability to conceptualize and evolve new concepts into fruition while identifying and capitalizing market opportunities has been the innovative force behind our company’s marketing and branding strategies. A trailblazer with significant experience in traditional and digital media platforms, advertising, brand development and awareness across several sectors, Ivana utilizes both her previous experience and her thorough comprehension of the evolving landscape of the cannabis industry, its trends and challenges. Her former experience as the Director of Marketing for Ophiuchus Consulting Group and leading numerous marketing efforts and brand launches for start-up companies has been central to Avicanna’s exponential and continued growth. Ivana has a Bachelor of Commerce degree in Marketing Management from Ryerson University.